Enjoy ‘free from’ marketing

So you’re out doing a spot of grocery shopping and alongside that wonderfully designed pack of sausages featuring an idyllic parochial Yorkshire setting, there is a less glamorous (yet still appealing) value range pack – appealing in that it’s £2 cheaper in price.

That’s because the general rule in food is the cheaper the price, the more nasties it has and you generally have to pay a premium to buy food that is ‘free from’ nasties. Oddly, when it comes to marketing and graphic design services, often the opposite can be true.

Being freelance allows us to write our own recipes at Liquid Graphic and we choose to keep our services ‘free from’ the following nasties:

Hidden costs – our quotations are upfront, honest and realistic. We’ll work with you to establish the scope of your brief and we’ll be clear about what our quotation includes.

Account management costs – we like building relationships with our clients and talking to them about their projects, we don’t look upon it as a revenue opportunity to charge them for our time.

Dismissal of smaller projects – at Liquid Graphic, no project is deemed insignificant and we would never refuse to provide a quotation on the basis that the project wouldn’t bill enough.

Trendy jargon – we don’t try and deliberately baffle our clients with uber-marketing speak to create the pretence that we’re infinitely cooler than them.

If we were you in that supermarket, we’d still plump for that Yorkshire-bred sausage that isn’t padded out with scraps from the pig’s ear, tail and heaven knows where else. But we’d also avoid similar excess padding in your marketing costs; no-one has the budget for nonsense ingredients these days.