What the blog?!?

Still finding yourself musing what all the fuss is about blogging? You’re not alone.

These days it’s difficult to get through the day without some reference to a blog. Blogs have snuck into our lives and infiltrated our media consumption and our interpretation of events going on around us.

Case and point: Mumsnet. When the site was first designed, I bet the architects had no idea what a powerful and influential forum it would become. So much so, that a recent post on the site stole news headlines and dominated Prime Minister’s question time. Blogs therefore have the potential to empower the author, and to be employed as political weaponry.

Away from politics, blogs are the new superhero in the world of SEO. Google, Bing and other leading search engines constantly scan for regular content updates, often relegating sites in their rankings if content is stagnant.

Whereas Liquid Graphic used to solely focus on graphic design, website design and the like, more and more Liquid clients have realised the benefits of building a blog site that achieves the regular content updates the search engines crave, without the expense of constant website updates.

Blogs eh….not such a silly idea after all.

Click here to check out the new ECCO shoes blog site designed by Liquid Graphic and launched this week.