The madness of August
Madness of the creative sort that is. Three creative influences inspiring us at Liquid Graphic this month:
Abercrombie & Fitch (A&F)
For those of you that tune out anything vaguely tabloid, you may have missed this one. This month A&F released a statement distancing themselves from the tone and behaviour of a character in the hit MTV Jersey Shore TV programme who is seen, in most episodes, wearing A&F gear.
Best piece PR spin we’ve seen in a while…in one foul swoop A&F reaffirm their brand identity, deal with a potential distraction to their brand image and bag themselves oodles of global PR just in time to spike back to school/college sales. Bravo.
Ocean giants
BBC wildlife documentaries aren’t a terribly rock and roll form of inspiration, but it has a captivating quality and the nature of oceans around us so big that they’re unknowable is humbling. It might be the photography or the art direction, it might be the subject matter, but either way it just makes us want to get out there and see more of the world and to use the ocean for creative design inspiration.
An ode to the all-powerful potential of Twitter. A simple sales promotion campaign run through Twitter has, this month, resulted in a 750% increase in the number of followers for one of our clients. Social media has never been such a meaningful online marketing tool as it is now.
Visit our Facebook page or tweet and tell us what’s inspiring you this month…
